• NOW PLAYING
  • FEATURED
  • FILMS
  • PHOTOGRAPHY
  • NEWS
  • EVENTS
  • SERVICES
  • ABOUT
  • CONTACT
  • STORE
  • Menu

HUMANIST FILMS

  • NOW PLAYING
  • FEATURED
  • FILMS
  • PHOTOGRAPHY
  • NEWS
  • EVENTS
  • SERVICES
  • ABOUT
  • CONTACT
  • STORE
DSCF1464.jpeg
DSCF1462.jpeg
DSCF1454.jpeg
DSCF1471.jpeg
DSCF1464.jpeg DSCF1462.jpeg DSCF1454.jpeg DSCF1471.jpeg

“CRAFT OF SPEED” AT THE MOONEYES HAWAII 2025 OHANA WEEKEND

August 29, 2025

Mahalo to Ryota Katayama, a car enthusiast and photographer, who covered our cinema event as part of the exciting MOONEYES Hawaii 2025 Ohana Weekend! Cars and photography go hand-in-hand—a great way to document the beautiful cars, the vibrant scene, and its rich culture. We’re always inspired by the photographers and filmmakers whom we meet in this inviting space.

Check out Ryota’s great work:
@ikinuku.hawaii

Buy tickets to our screening with Namsayin in Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.eventive.org

MAHALO FROM “CRAFT OF SPEED”!

August 25, 2025

Mahalo to everyone who attended our MOONEYES Hawaii 2025 Ohana Weekend / “Craft of Speed” MOONEYES Documentary screening at the Bob Bosley Museum, presented by NAPA Hawaii!

We enjoyed meeting all of the MOONEYES fans and automotive enthusiasts. We loved finding out how we’re all interconnected through cars, bikes, and community.

Our heartfelt thanks to Tad & Janice Matsuno and their family for partnering with us to bring our film to Hawaii. We deeply appreciate your warm hospitality.

Our deepest gratitude to Kirk Hubbard for all his vision and hard work in organizing this cinema event. This screening wouldn’t have been possible without his assistance.

Thank you to Bob & Teri Bosley and the Bob Bosley Museum for hosting our special event and allowing us to turn your beautiful museum into an inviting MOONEYES Hawaii clubhouse.

Thank you to Darryl Turner and NAPA Hawaii for their generous support of our special event. We’re very proud to work with Napa Hawaii, an institution on the islands who helps people to take care of their cars and life’s journeys.

Many thanks to all of our hardworking volunteers, who converted an eclectic museum into a unique theater, turned the art-filled streets of Kaka’ako into a curated hot rod showcase, and welcomed the guests with aloha.

A family gathering is not complete without good food. Thank you for the ono grindz from our vendors: Eva Brand Hot Dogs @ewa_brand_hotdogs_, Ono Viet @onoviethi, and Ramen Spot Beach @ramenspotbeach.

Special thanks to SPOCOM Hawaii for hosting its hip automotive rave.

As always, thank you to MOONEYES owner Shige Suganuma, Emi Suganuma, Chico Kodama, Sandy Kodama, and Wildman for traveling all the way to Hawaii from Santa Fe Springs, California and Yokohama, Japan to support our screening.

MOONEYES Hawaii Ohana Weekend is a fitting name for this special event because it’s filled with love and aloha. Mahalo!

To buy tickets to our next screening with Namsayin in Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.eventive.org

To pre-order our “Craft of Speed” Photography Book:
https://www.craftofspeed.com/store/photographybook

“CRAFT OF SPEED” IS NOMINATED FOR “BEST FEATURE DOCUMENTARY” AT THE 2025 INTERNATIONAL MOTOR FILM AWARDS

August 23, 2025

We’re excited to announce that our “Craft of Speed” MOONEYES Documentary is nominated for “Best Feature Documentary” at the 2025 International Motor Film Awards. The black-tie awards gala will take place on Thursday, 10/2/2025 at the majestic Alexandra Palace’s Victorian Theatre and East Court in London.

The prestigious International Motor Film Awards, which has been running for 13 years, is a relatively young awards competition. In this short time, they have become the premiere automotive film awards—“the Oscars of the motoring world.”

We’re deeply honored by this nomination. There are so many great automotive films being produced each year, including feature dramas and documentaries, short dramas and documentaries, commercial and promotional films, journalism and event films, and more. To be nominated along with the other talented nominees, who are all passionate about cars and motorcycles, is humbling.

To be seen by the public and even selected by a respected film festival or awards competition, whether it’s an automotive one or not, is a difficult feat. Every year, there are more than 11,000 submissions to the venerable Sundance Film Festival, which is a good indication of the amount of films being produced annually. This doesn’t include commercial or promotional films or journalism and event films. It also doesn’t include what is known as “content” on social media. In many ways, they are all competing for not just industry awards but more so public attention.

We’re deeply grateful to MOONEYES Owner Shige Suganuma, MOONEYES President USA Chico Kodama, Dean Moon Jr., and the entire MOONEYES family; our talented crew, including Producer/Co-Director of Photography Tuan Tran, Composer Sven Faulconer, Co-Composer Anthony Loomis, Sound Supervisor/Sound Designer & Editor/Foley Artist Jeff Hutchins, Dialogue Editor/Re-Recording Mixer Bruce Greenspan, and Design Director/Graphic Designer Sven Igawa; our Fiscal Sponsor, the respected International Documentary Association; all our generous grantors, donors, and supporters; and MOONEYES fans worldwide.

To learn more about our 2025 International Motor Film Awards “Best Feature Documentary” Nomination:
https://www.motorfilmawards.com/2025

To buy tickets to our screening with MOONEYES Hawaii at the Bob Bosley Museum as part of MOONEYES Hawaii Ohana Weekend, presented by NAPA Hawaii, on Sunday, 8/24/2025:
craftofspeed.eventive.org

To buy tickets to our screening with Namsayin at Griot’s Garage in Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.eventive.org

FINDING GOLD IN HAWAII: THE HOT WHEELS MOONEYES / JIM DUNN RACING FUNNY CAR

August 22, 2025

In Oahu, Hawaii for a screening of our “Craft of Speed” MOONEYES Documentary with MOONEYES Hawaii, I finally struck gold and discovered a Hot Wheels MOONEYES/Jim Dunn Racing Funny Car as part of a HW Drag Strip Collection at Don Don Donki, a mammoth store from Japan. It was there in plain sight like a gold nugget in the dirt. I even found multiple ones. MOONEYES has been collaborating with Hot Wheels for a long time, creating many collectible die cast cars. I especially love the ones that are based on real MOONEYES cars. This one is modeled after the MOONEYES/Jim Dunn Racing Funny Car with the iconic MOONEYES yellow and black livery. MOONEYES has been sponsoring Jim Dunn Racing for more than 30 years. This long friendship started when talented driver Kenji Okazaki needed to bring in a sponsor to join the team and partnered with Shige Suganuma, the owner of MOONEYES. As a result, Okazaki would become the first non-North American driver to win a NHRA Pro title.

In making our “Craft of Speed” MOONEYES Documentary, we had the incredible honor of filming legendary Jim Dunn and his racing team. “Big” Jim Dunn, as he’s known, and his gracious family are esteemed ambassadors of the sport. In fact, he was inducted into the Lions Hall of Fame in 2023 and recognized with a NHRA Lifetime Achievement Award in 2024. He stars in his own documentary, “Funny Car Summer” (1974), which follows him during the heyday of drag racing. What is most inspiring is that he’s now 90 years old and still doing what he loves—a recurrent theme in our film. Needless to say, this Hot Wheels MOONEYES/Jim Dunn Racing Funny Car is special, but you need to know how to recognize gold when you see it.

To buy tickets to our screening with MOONEYES Hawaii at the Bob Bosley Museum as part of MOONEYES Hawaii Ohana Weekend, presented by NAPA Hawaii, on Sunday, 8/24/2025:
craftofspeed.eventive.org

To buy tickets to our screening with Namsayin at Griot’s Garage in Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.eventive.org

COMMUNITY MADE AND DISTRIBUTED: THE “CRAFT OF SPEED” MOONEYES DOCUMENTARY

August 21, 2025

We’ve had the honor of working with Tad Matsuno of MOONEYES Hawaii and Kirk Hubbard on a “Craft of Speed” MOONEYES Documentary screening in Oahu, Hawaii on Sunday, 8/24/2025 as well as brothers Al-Michael Franco and Walter Franco of Namsayin on a screening in Tacoma, Washington on Saturday, 8/30/2025.

In planning these special cinema events, we’re very grateful that our independent film has been community funded, made, and distributed. It’s the complete opposite of a studio film. The big studios and streaming companies, which are essentially giant tech companies, wouldn’t necessarily make a film about a legendary speed equipment company and two Japanese/Japanese American hot rodders who made a huge impact on international car & motorcycle culture. Our goal was to make the film for MOONEYES fans and automotive enthusiasts.

We’re deeply honored to be able to share our film with the Hawaiian and Pacific Northwest communities. We’ve trusted in the process of engaging with the interconnected community. And now we get to celebrate with them. Mahalo!

To learn more about our screening with MOONEYES Hawaii at the Bob Bosley Museum as part of MOONEYES Hawaii Ohana Weekend, presented by NAPA Hawaii, on Sunday, 8/24/2025:
https://craftofspeed.eventive.org/schedule/mooneyes-hawaii-2025-ohana-weekend-featuring-mooneyes-pinstriper-wildman-humanist-films-craft-of-speed-mooneyes-documentary-screening-at-the-bob-bosley-museum-presented-by-napa-hawaii-683f2099febf42215f804596

To learn more about our screening with Namsayin at Griot’s Garage in Tacoma, Washington on Saturday, 8/30/2025:
https://craftofspeed.eventive.org/schedule/namsayin-presents-crafted-through-culture-mooneyes-documentary-craft-of-speed-by-humanist-films-68795786df25b51d245d6c22

AAA_4036.jpg
AAA_3754.jpg
AAA_3799.jpg
AAA_3777.jpg
AAA_3793.jpg
AAA_3827.jpg
AAA_3865.jpg
AAA_3877.jpg
AAA_3879.jpg
AAA_3891.jpg
AAA_3902.jpg
AAA_3910.jpg
AAA_3916.jpg
AAA_3943.jpg
AAA_3958.jpg
AAA_3983-2.jpg
AAA_3990.jpg
AAA_4028-2.jpg
AAA_4033.jpg
AAA_4058-2.jpg
AAA_4036.jpg AAA_3754.jpg AAA_3799.jpg AAA_3777.jpg AAA_3793.jpg AAA_3827.jpg AAA_3865.jpg AAA_3877.jpg AAA_3879.jpg AAA_3891.jpg AAA_3902.jpg AAA_3910.jpg AAA_3916.jpg AAA_3943.jpg AAA_3958.jpg AAA_3983-2.jpg AAA_3990.jpg AAA_4028-2.jpg AAA_4033.jpg AAA_4058-2.jpg

MOONEYES CRUISED J-TOWN IN THE NISEI WEEK GRAND PARADE

August 13, 2025

Recently, we had the honor of documenting MOONEYES participating in the long-running Nisei Week Grand Parade in Little Tokyo, Los Angeles with MOONEYES President USA Chico Kodama’s record-setting land speed race car. Geared for high speed, his rear engine modified roadster was hauled on a trailer by the MOONEYES dually truck. Its blue, light blue, red, and orange livery is in honor of Chico’s mentor, Fred Larsen, a MOONEYES machinist and multiple land speed record holder. His record-setting streamliner, which is in the NHRA Museum in Pomona, California, is in the same colors.

It was an incredible sight to see the MOONEYES land speed race car, which just returned from racing at the legendary Bonneville Salt Flats in Utah, cruise J-Town (also known as Little Tokyo) along with 25+ more classic vehicles. It paraded by many of Little Tokyo’s landmarks, from historic temples to legacy businesses to beautiful murals to important museums. Best of all, it passed by the enthusiastic Los Angeles community who came out to celebrate Japanese American history and culture.

This grand procession honored many of the people who were involved in the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery (running through 11/12/2025). With its own rich history, MOONEYES is part of this groundbreaking exhibit—the first of its kind.

A heartfelt thank you to Oliver Wang, the curator of “Cruising J-Town,” the Japanese American National Museum, and the Nisei Week Grand Parade for allowing MOONEYES and “Craft of Speed” to be a part of this special event. Many thanks to all the MOONEYES fans and people who attended the parade.   

To learn more about the “Cruising J-Town” exhibit and book:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and our upcoming screenings in Oahu, Hawaii on Sunday, 8/24/2025 and Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.com

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

TO SOME, IT’S JUST A PARADE. TO OTHERS, IT’S AN INCREDIBLE CELEBRATION OF HISTORY, CULTURE, AND COMMUNITY.

August 08, 2025

This weekend, as part of the long-running Nisei Week Japanese Festival, the Nisei Week Grand Parade will take place in historic Little Tokyo, Los Angeles on Sunday, 8/10/2025, from 4:00 p.m. to 7:00 p.m. According to the Rafu Shimpo newspaper, it’s “one of the longest running ethnic festivals in the U.S.” The first Nisei Week was held in 1934.

The Nisei Week Grand Parade will be special this year. As part the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery (running through 11/12/2025), MOONEYES’ record-setting land speed race car and 25+ vehicles will be cruising J-Town (also known as Little Tokyo), bringing back this rich tradition.

The festival and parade are a grand celebration of Japanese American history and culture, bringing the diverse Los Angeles community together. Best of all, they merge with car culture this year on the bustling streets of Little Tokyo.

To learn more about Nisei Week:
https://niseiweek.org/

To see the Nisei Week Grand Parade route:
https://niseiweek.org/festival/#map

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit & Book:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and Photography Book as well as our upcoming screenings in Oahu, Hawaii on Sunday, 8/24/2025 and Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.com

MOONEYES President USA Chico Kodama’s land speed race car at CineMakina

MOONEYES: FROM RACING AT BONNEVILLE TO CRUISING J-TOWN

August 06, 2025

This Sunday, 8/10/2025, from 4:00 p.m. to 7:00 p.m., MOONEYES will participate in the Nisei Week Grand Parade in Little Tokyo, Los Angeles. As part of the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery (on view until 11/12/2025), MOONEYES will be cruising J-Town (as Little Tokyo is affectionately known) with 25+ other vehicles. Just back from racing at Speed Week at the epic Bonneville Salt Flats in Utah, MOONEYES will be bringing MOONEYES President USA Chico Kodama’s record-setting land speed race car, a rear engine modified roadster. It will be an incredible sight seeing this history-making race car on the streets of historic Little Tokyo. For MOONEYES fans and automotive photographers, it will be a once-in-a-lifetime experience.

To learn more about the Nisei Week Grand Parade:
https://www.instagram.com/p/DMVyZQiyg1S/?img_index=1

To see the Nisei Week Grand Parade route:
https://niseiweek.org/festival/#map

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit & Book:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and Photography Book as well as our upcoming screenings in Oahu, Hawaii on Sunday, 8/24/2025 and Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.com

MOONEYES IS PART OF THE JAPANESE AMERICAN NATIONAL MUSEUM’S “CRUISING J-TOWN” EXHIBIT

August 06, 2025

We had the honor of attending the opening reception for the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit at the ArtCenter College of Design / Peter & Merle Mullin Gallery. It was an incredible event gathering the community to celebrate Japanese American history and car culture.

Congratulations to our friend Oliver Wang, who curated the exhibit, and the entire JANM team for this huge accomplishment! The exhibit and its companion book of the same name are massive in scope, taking almost a decade to research, write, and design. They are monumental in that this expansive story hasn’t been documented, shared, and celebrated until now.

With its own rich history, MOONEYES is part of this extensive exhibit. It was wonderful to see how this iconic company fits into Japanese American history and car culture and how everyone is interconnected in this community. The exhibit opens on 7/31/2025 and runs through 11/12/2025.

To learn more about the exhibit and book:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and our upcoming screenings in Oahu, Hawaii on Sunday, 8/24/2025 and Tacoma, Washington on Saturday, 8/30/2025:
craftofspeed.com

CraftofSpeed_Seattle_AAA_2127.jpg
CraftofSpeed_Namsayin_ExtraSpaceDeletedCentered_2025_7_11_CraftedthroughCulturePosterflier.jpg
CraftofSpeed_Seattle_AAA_2127.jpg CraftofSpeed_Namsayin_ExtraSpaceDeletedCentered_2025_7_11_CraftedthroughCulturePosterflier.jpg

NAMSAYIN PRESENTS "CRAFTED THROUGH CULTURE"—MOONEYES DOCUMENTARY "CRAFT OF SPEED" BY HUMANIST FILMS

July 30, 2025

Namsayin presents “Crafted through Culture”—MOONEYES Documentary “Craft of Speed” by Humanist Films on Saturday, 8/30/2025 at Griot’s Garage in Tacoma, Washington.

Four years in the making, this 2-hour documentary covers the entire history of MOONEYES. In the film, Shige Suganuma and Chico Kodama, two Japanese/Japanese American hot rodders, helped save MOON Equipment Company, an iconic American speed parts company, rebrand it as MOONEYES, preserve legendary founder Dean MOON’s legacy, and popularize hot rod culture in Asia. This year, MOONEYES celebrates its 75th anniversary.

We’re thrilled to screen our film in the beautiful Pacific Northwest. We love the region with its diverse people, rich culture, and strong community.

To continue our goal of producing unique cinema events, we’re working with some amazing partners—Namsayin and Griot’s Garage. In addition to a film screening, we’re curating a showcase of vehicles, post-film discussion, music, food vendors, limited edition merch, and more to create an unforgettable experience.

We’re honored to work with Namsayin, a community-based car culture brand and media platform founded by brothers Al-Michael Franco and Walter Franco. They showcase and tell the stories of the people behind the car culture in the greater Northwest and beyond. They convey these stories through different mediums such as apparel, vehicle design projects, and curated automotive experiences. We love their powerful message, “Community over Cars.”

In addition to being the Co-Founder and Creative Director of Namsayin, Walter was the Curator and Collection Manager of the world-class Lemay - America’s Car Museum. We’ll be having an engaging discussion after the film with Walter, Al-Michael, and special guests TBA.

We’re excited to work with Griot’s Garage, which is known for their high-quality car care products. This cinema event will take place at their beautiful Griot’s Garage Corporate Headquarters and Flagship Retail Store. The original building was built by Coca-Cola in the 1950s as a bottling and distribution warehouse. Now, it has been fully restored and has become a car lover’s destination. It houses a museum-quality Auto Display and hosts many car events, namely their monthly Caffeine & Gasoline cruise-in car shows.

We’re also excited to announce our “Craft of Speed” MOONEYES Photography Book, which documents the world of MOONEYES, from the famous MOONEYES headquarters in Santa Fe Springs, California to Shige Suganuma, the Owner of MOONEYES, conducting a test & tune of his MOONEYES Dragster at the beloved Irwindale Dragstrip in Irwindale, California to Chico Kodama, the President of MOONEYES USA, building and racing his new rear engine modified roadster at the epic Bonneville Salt Flats, Utah. The book will be officially released at the upcoming Yokohama Hot Rod Custom Show 2025 in Yokohama, Japan. Learn more about the book and pre-order here and at the Namsayin event: https://www.craftofspeed.com/store/photographybook

Our deepest gratitude to Al-Michael Franco and Walter Franco of Namsayin for presenting this screening with us. Thank you to Griot’s Garage for their warm hospitality. Mahalo to Tad Matsuno of MOONEYES Hawaii for his thoughtful introduction and longtime support. As always, thank you to Shige Suganuma, Chico Kodama, and the entire MOONEYES family for all their support.

NAMSAYIN PRESENTS “CRAFTED THROUGH CULTURE”—MOONEYES DOCUMENTARY “CRAFT OF SPEED” BY HUMANIST FILMS

GRIOT’S GARAGE
Tacoma, Washington

Saturday, 8/30/2025
6:00 p.m. - 7:00 p.m. Curated Vehicle Showcase / “Craft of Speed” MOONEYES Photography Book Preview / Music / Food
7:00 p.m - 9:00 p.m. Film Screening
9:00 p.m - 9:30 p.m Discussion with Al-Michael Franco and Walter Franco of Namsayin, director Ming Lai, and Special Guests TBA
9:30 p.m. - 10:00 p.m. Curated Vehicle Showcase / “Craft of Speed” MOONEYES Photography Book Preview / Music / Food

Griot’s Garage
3333 S. 38th Street
Tacoma, WA 98409


Buy Tickets:
craftofspeed.eventive.org

*Limited seating. Please buy your tickets in advance.

*VIP Admission includes choice of limited edition hat or T-shirt as well as free appetizers and beverages.

namsayin.com / @namsayin
griotsgarage.com / @GriotsGarage
craftofspeed.com
humanistfilms.com / @humanistfilms
mooneyesusa.com / @mooneyesusa

An “uchiwa” (“fan” in Japanese) against the backdrop of Little Tokyo. The image on the uchiwa is MOONEYES 533, a front engine modified roadster that MOONEYES President USA Chico Kodama set a land speed record with earlier. See his new MOONEYES 1533, a rear engine modified roadster that he set another land speed record with, at the Nisei Week Grand Parade.

MOONEYES TO CRUISE J-TOWN, LOS ANGELES

July 23, 2025

Living in Los Angeles, we had the experience of cruising J-Town (Little Tokyo, as it’s affectionately known) during Nisei Week in the 80’s. During that time, Little Tokyo in Downtown Los Angeles near the Civic Center was a vibrant Japanese American community, filled with bustling stores, markets, and restaurants.

“Matsuri” (“festival” in Japanese) season in July and August, which celebrates Japanese and Japanese American heritage, was especially exciting, with many pageants, parades, and community events.

One of the highlights was cruising J-Town. People with fixed up cars would drive through the quaint streets of Little Tokyo—Toyota Celicas, Datsun 510s, and Datsun 240Zs. It was a glorious time for the car community.

Eventually, safety, noise, and liability issues would put an end to this era. In the 90’s, after the economic downturn in Japan, Little Tokyo would also suffer from loss of business. Over time, they would also battle against gentrification, like many ethnic neighborhoods.

Today, Little Tokyo is thriving again because of passionate interest in Japanese culture. Nisei Week will take place on 8/9/2025 through 8/17/2025. The Nisei Week Grand Parade will be on Sunday, 8/10/2025, from 4:00 p.m. to 7:00 p.m.

Thanks to the invitation by the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit, MOONEYES will be participating in the Nisei Week Grand Parade with MOONEYES President USA Chico Kodama’s record-setting land speed race car, a rear engine modified roadster, along with 40 to 50 other incredible cars.

Watch as history unfolds—the car community cruises J-Town again.

To learn more about the Nisei Week Grand Parade:
https://www.instagram.com/p/DMVyZQiyg1S/?img_index=1

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit:
https://www.janm.org/exhibits/cruising-j-town

To learn more about the “Craft of Speed” MOONEYES Documentary and our upcoming screenings in Hawaii and Washington:
craftofspeed.com

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

ANNOUNCING THE MOONEYES HAWAII 2025 OHANA WEEKEND FEATURING MOONEYES' PINSTRIPER WILDMAN & HUMANIST FILMS' "CRAFT OF SPEED" MOONEYES DOCUMENTARY AT THE BOB BOSLEY MUSEUM, PRESENTED BY NAPA HAWAII

July 16, 2025

Announcing the MOONEYES Hawaii 2025 Ohana Weekend, featuring MOONEYES’ Pinstriper “Wildman” and Humanist Films’ “Craft of Speed” MOONEYES Documentary at the Bob Bosley Museum, presented by NAPA Hawaii.

MOONEYES 2025 Ohana Weekend is a festive gathering of family, friends, and community. On Saturday, 8/23/2025, MOONEYES Hawaii will be exhibiting at SPOCOM Hawaii, the largest and strongest lineup of vehicles in the state. “Wildman” will be displaying at the “Art of Pinstriping.” On Sunday, 8/24/2025, “Wildman” will be doing a pinstriping demonstration at the Bob Bosley Museum, and then there will be a screening of the award-winning “Craft of Speed” MOONEYES Documentary. MOONEYES Owner Shige Suganuma, MOONEYES President USA Chico Kodama, and MOONEYES Imagineer emi will be in attendance.

Four years in the making and two hours long, “Craft of Speed” covers the entire history of MOONEYES. In the film, Shige Suganuma and Chico Kodama, two Japanese/Japanese American hot rodders, helped save MOON Equipment Company, an iconic American speed parts company, rebrand it as MOONEYES, preserve legendary founder Dean MOON’s legacy, and popularize hot rod culture in Asia. This year, MOONEYES celebrates its 75th anniversary.

Because we’re independently distributing our documentary, we’ve been producing unique cinema events to offer special experiences to our attendees. In addition to a screening of our award-winning film on Sunday, 8/24/2025, there will be an exciting pinstriping demonstration by “Wildman”; meet & greet with MOONEYES Owner Shige Suganuma and MOONEYES President USA Chico Kodama; museum visit; island hot rods display; “Craft of Speed” MOONEYES Photography Book preview; discussion with the filmmakers; raffle giveaways; and food trucks.

We’re also excited to announce our “Craft of Speed” MOONEYES Documentary Photography Book, which documents the world of MOONEYES, from the famous MOONEYES headquarters in Santa Fe Springs, California to Shige Suganuma, the Owner of MOONEYES, conducting a test & tune of his MOONEYES Dragster at the beloved Irwindale Dragstrip in Irwindale, California to Chico Kodama, the President of MOONEYES USA, building and racing his new rear engine modified roadster at the epic Bonneville Salt Flats, Utah. The book will be released at the upcoming Yokohama Hot Rod Custom Show 2025 in Yokohama, Japan. Learn more about the book and pre-order here and at our cinema event: https://www.craftofspeed.com/store/photographybook

The Bob Bosley Museum is located in the vibrant Kaka’ako District of Oahu, Hawaii. The building which houses the museum has a rich history. Built in 1930, it was originally The Novelty Foundry, a casting shop that produced tools and other equipment. In 1969, it was turned into an art gallery, showcasing the work of local artists. In 1993, Bob and Teri Bosley bought it for their business, Diamond Head Sprinkler Supply. After selling the company in 2014, they transformed it into a museum of antiques, collectibles, and vintage automobiles, including a rare 1907 Ford Model N, 1931 Cord, and 1931 Packard.

MOONEYES Hawaii, owned by Tad Matsuno, reminds us of MOON of Japan when it first started in Yokohama, Japan. Located in Kaimuki, Oahu, MOONEYES Hawaii is a popular destination for local and international car enthusiasts. Not only can you find MOONEYES speed equipment and the latest collabs with in4mation and other brands, you can talk story and enjoy the passionate car community.

NAPA Hawaii is part of the vast NAPA Network, which offers 800,000+ unique parts, distributed across 6,000+ NAPA Auto Parts stores and NAPA Auto Care centers throughout the United States. The company started in 1925, when a group of independent auto parts sellers met in Detroit to form the National Automotive Parts Association. Their stores and warehouses quickly became the go-to sources for parts. The company is now celebrating 100 years.

We’re proud to say that many of our family are from Hawaii. So it’s a very special place to us. We love Hawaii’s rich history, culture, and diversity. We’re deeply honored to be able to share our film with the Hawaiian community.

Mahalo to Tad Matsuno of MOONEYES Hawaii for his generous support of our project. Our deepest appreciation to Kirk Hubbard and his family for bringing our film to Hawaii. A heartfelt thank you to Bob Bosley and the Bob Bosley Museum for hosting our event. Thank you so much to our presenting sponsor, NAPA Hawaii. Many thanks to the Auto Lunch Bunch for their hard work and warm hospitality. As always, thank you to Shige Suganuma, Chico Kodama, Hiro “Wildman” Ishii, and Emi Suganuma of MOONEYES for being a part of our special event.



MOONEYES HAWAII 2025 OHANA WEEKEND, FEATURING MOONEYES’ PINSTRIPER “WILDMAN” AND HUMANIST FILMS’ “CRAFT OF SPEED” MOONEYES DOCUMENTARY AT THE BOB BOSLEY MUSEUM, PRESENTED BY NAPA HAWAII
Oahu, Hawaii



Saturday, 8/23/2025
4:00 p.m. - 10:00 p.m. MOONEYES Hawaii Exhibitor at SPOCOM Hawaii / “Wildman” Display at the “Art of Pinstriping”

Blaisdell Exhibition Hall
777 Ward Avenue
Honolulu, HI 96814


To buy tickets to SPOCOM Hawaii:
https://spocomusa.com/spocom-hawaii/



Sunday, 8/24/2025

9:00 a.m. - 3:00 p.m. “Wildman” Pinstriping Demonstration / Meet & Greet with MOONEYES Owner Shige Suganuma and MOONEYES President USA Chico Kodama / Museum Visit / Island Hot Rods Display / “Craft of Speed” MOONEYES Photography Book Preview / Raffle Giveaways / Food Trucks
4:00 p.m. - 6:30 p.m. “Craft of Speed” MOONEYES Documentary Screening / Discussion with Filmmakers

Bob Bosley Museum
899 Waimanu St.
Honolulu, HI 96813


Parking is on surrounding streets.

To buy tickets to the “Craft of Speed” MOONEYES Documentary screening:
http://craftofspeed.eventive.org
*Limited seating. Please buy in advance.



To learn more about MOONEYES Hawaii 2025 Ohana Weekend:
https://www.mooneyeshawaii.com/s-projects-basic?fbclid=PAQ0xDSwLZijxleHRuA2FlbQIxMQABp4buVibUfSd2hJnPnHi8gmFq11HnzJm6yTLc1CY81yfgXavj61VdpE5qsz-p_aem_g5qqUErkzukmz9yYZyjz1g

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

AAA_3130.jpg
AAA_3171.jpg
AAA_3160.jpg
AAA_3117.jpg
AAA_3166.jpg
AAA_3154.jpg
AAA_3123.jpg
AAA_3188.jpg
AAA_3124.jpg
AAA_3192.jpg
AAA_3201.jpg
AAA_3248.jpg
AAA_3196.jpg
AAA_3146.jpg
AAA_3112.jpg
AAA_3205.jpg
AAA_3157.jpg
AAA_3216.jpg
AAA_3220.jpg
AAA_3225.jpg
AAA_3237.jpg
AAA_3130.jpg AAA_3171.jpg AAA_3160.jpg AAA_3117.jpg AAA_3166.jpg AAA_3154.jpg AAA_3123.jpg AAA_3188.jpg AAA_3124.jpg AAA_3192.jpg AAA_3201.jpg AAA_3248.jpg AAA_3196.jpg AAA_3146.jpg AAA_3112.jpg AAA_3205.jpg AAA_3157.jpg AAA_3216.jpg AAA_3220.jpg AAA_3225.jpg AAA_3237.jpg

MAKINA MEANS FAMILY

July 15, 2025

This past weekend was a busy one. On Saturday, 7/12/2025, we exhibited with our friends at the Japanese American National Museum “Cruising J-Town” Exhibit at the MOONEYES 75th Anniversary Open House. And then on Sunday, 7/13/2025, we attended the G’s on Sunday X Makina Drivers Club Carrera Arroyo. G’s on Sunday and Makina Drivers Cub are both rising car culture lifestyle brands. The Arroyo Seco Parkway is the first freeway in America. The event started in L.A.’s iconic Chinatown, cruised up the historic Arroyo Seco, and met at the tasty Guisados Pasadena, a culinary institution in L.A., serving some of the best tacos in the city. It’s a car lover’s Rose Parade. This popular event has grown immensely, attracting a diverse group of cars and people. In many ways, it’s a family reunion through the invitation of cars.

Stay tuned as we plan something special with Makina Drivers Club.

To see more Carrera Arroyo event photos:
https://www.craftofspeed.com/newsarchive/makina-means-family

To learn more about Makina Drivers Club:
https://makinadriversclub.com/

To learn more about G’s on Sunday:
https://www.gsonsunday.com

To learn more about Guisados:
https://www.guisados.la/

To learn more about the “Craft of Speed” MOONEYES Documentary:
craftofspeed.com

AAA_3077.jpg
AAA_2990.jpg
AAA_2917.jpg
AAA_2889.jpg
AAA_2925.jpg
AAA_2995.jpg
AAA_3044.jpg
AAA_2944.jpg
AAA_3026.jpg
AAA_3014.jpg
AAA_2874.jpg
AAA_2885.jpg
AAA_2880.jpg
IMG_7475.jpg
AAA_2951.jpg
AAA_2953.jpg
AAA_2961.jpg
AAA_2860.jpg
AAA_2864.jpg
AAA_3034.jpg
IMG_7445.jpg
AAA_3077.jpg AAA_2990.jpg AAA_2917.jpg AAA_2889.jpg AAA_2925.jpg AAA_2995.jpg AAA_3044.jpg AAA_2944.jpg AAA_3026.jpg AAA_3014.jpg AAA_2874.jpg AAA_2885.jpg AAA_2880.jpg IMG_7475.jpg AAA_2951.jpg AAA_2953.jpg AAA_2961.jpg AAA_2860.jpg AAA_2864.jpg AAA_3034.jpg IMG_7445.jpg

THANK YOU TO EVERYONE WHO VISITED OUR “CRAFT OF SPEED” MOONEYES DOCUMENTARY / JANM “CRUISING J-TOWN” EXHIBIT BOOTH AT THE MOONEYES OPEN HOUSE!

July 13, 2025

Thank you to everyone who visited our “Craft of Speed” MOONEYES Documentary / Japanese American National Museum (JANM) “Cruising J-Town” Exhibit booth the MOONEYES Open House! It was wonderful celebrating MOONEYES’ 75th Anniversary together. We loved seeing so many of our sponsors, donors, and supporters. We enjoyed sharing our multimedia project with MOONEYES fans. Thank you to Shige Suganuma, Chico Kodama, and the entire MOONEYES family for allowing us to be a part of this special event.

As we told our visitors, we’re planning many exciting upcoming cinema events. We’ll be screening our film in Oahu, Hawaii on Sunday, 8/24/2025 during the MOONEYES Hawaii 2025 Ohana Weekend and in Tacoma, Washington on Saturday, 8/30/2025 with Namsayin.

We’ve announced our “Craft of Speed” MOONEYES Photography Book. We’re in the process of designing this beautiful art/documentary photography book. We plan to release it at the Yokohama Hot Rod Custom Show, one of the best automotive shows in the world, on Sunday, 12/7/2025. You can pre-order it here.

We were honored to exhibit at the MOONEYES Open House with our friends at the JANM “Cruising J-Town” Exhibition. This landmark exhibit tells the vast story of Japanese American car culture. With its own rich history, MOONEYES is part of this important exhibit. JANM has also released their companion book of the same name, which also includes MOONEYES. The exhibit will open on 7/31/2025 and run through 11/12/2025 at the gorgeous ArtCenter College of Design / Peter & Merle Mullin Gallery in Pasadena, California.

To learn more about “Craft of Speed”:
craftofspeed.com

To learn more about our screening in Hawaii during MOONEYES Hawaii 2025 Ohana Weekend:
https://www.mooneyeshawaii.com/s-ohanaweekend?fbclid=PAQ0xDSwLZijxleHRuA2FlbQIxMQABp4buVibUfSd2hJnPnHi8gmFq11HnzJm6yTLc1CY81yfgXavj61VdpE5qsz-p_aem_g5qqUErkzukmz9yYZyjz1g

To learn more about our screening in Tacoma, Washington with Namsayin:
https://www.instagram.com/p/DMF2bouRD5g/

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

Image from the “Craft of Speed” MOONEYES Photography Book

THE “CRAFT OF SPEED” MOONEYES PHOTOGRAPHY BOOK: DOCUMENTING HISTORY THROUGH ART

July 09, 2025

“Craft of Speed” was never intended to be just a film. Instead, it was always meant to be an extensive multimedia project, using different forms of media to tell the vast story of MOONEYES, including a feature documentary, cinema events, a documentary photography series, and now a photography book.

We launched the film first—a 2-hour long feature documentary that covers the entire history of MOONEYES, from Dean MOON founding the iconic American company to Shige Suganuma and Chico Kodama growing it into a coveted international brand. We knew that our film was longer than typical documentaries, which are 90 minutes or less, but we didn’t want to compromise this important history just to appeal to short viewer attention spans or film festival programming limits.

Then we planned dynamic cinema events to screen the film. Because we’re independent filmmakers, we knew that we couldn’t compete against the studios. Even more so, we realized that we’re actually vying for people’s precious time. So in addition to screening the film, we offered awe-inspiring museum visits, engaging filmmaker discussions, powerful photography exhibitions, limited edition artwork, gourmet food vendors, and more. Each cinema event is different so that even if you watched the film before, you would still have a new, unique, and special experience each time.

While we were making the film, we also shot many photographs to document MOONEYES with a related, but different artform. Photography is very powerful in that it attempts to record an important event with just one frame. Oftentimes, the event becomes even more memorable because of a single iconic image.

But filming a documentary and doing photography at the same time are not easy tasks, especially with a small team and sometimes only one filmmaker/photographer. We had to carry two different cameras, which doubled the weight of our gear. We had to choose the most powerful medium to capture an image. We were often torn by which one we decided on. But we quickly got into the flow of doing both at the same time, quickly switching cameras as well as mindsets.

We shot not just movie stills and behind-the-scenes photos but also documentary photographs that provided a different perspective of the story. Some images were featured in the opening credits of our film. Others were used in the design of our movie poster, website, social media, marketing materials, and more. We were honored to display some of the images at the CineMakina Community Photography Exhibition, alongside rising and veteran automotive photographers.

There have been some excellent books on MOONEYES, including David Fetherstone’s “MOON Equipped” which focuses on the company’s history during Dean MOON’s era; Laurent Barnard’s “Go with MOON! 1950 - 2010,” which covers the history of the company during Dean MOON’s era and part of Shige Suganuma and Chico Kodama’s era; and MOONEYES’ own “25th Anniversary of Excellence,” which celebrates their anniversary in 2016. So we wanted to author a different kind of book to add to the historical knowledge of MOONEYES.

We created a photography book that documents the world of MOONEYES, from the famous MOONEYES headquarters in Santa Fe Springs, California to Shige Suganuma, the Owner of MOONEYES, conducting a test & tune of his MOONEYES Dragster at the beloved Irwindale Dragstrip in Irwindale, California to Chico Kodama, the President of MOONEYES USA, building and racing his rear engine modified roadster at the epic Bonneville Salt Flats, Utah. It’s a snapshot in time of this enduring company approaching its 75th anniversary.

It’s not just a documentary photography book, recording important history, but also an art photography book, presenting history in a powerful way, interpreted through art. We’re big fans of painter, printmaker, and photographer Ed Ruscha. The images of the MOONEYES headquarters in Santa Fe Springs, California with their bold colors, graphic framing, and dynamic composition recall his iconic Standard Station painting. The black-and-white images of the MOONEYES Machine Shop turn its vintage metalworking machines into fine art. And the epic landscape images of the Bonneville Salt Flats were inspired by two of our favorite photographers, Ansel Adams and Sebastiao Salgado.

We hope that a beautiful, tactile photography book in this age of social media, where countless images are seen, liked, shared, and swiped away, can be slowly read, quietly contemplated, and forever enjoyed. We’re deeply honored to be able to tell the incredible story of MOONEYES. We’re very grateful to Shige Suganuma, Chico Kodama, and the entire MOONEYES family as well as their friends, colleagues, and fans. It’s important to preserve history, tell your story, share it with others, and inspire them in their own pursuits.

In celebration of MOONEYES’ 75th Anniversary, we’ll be releasing the “Craft of Speed” MOONEYES Photography Book at the MOONEYES Hot Rod Custom Show in Yokohama on Sunday, 12/7/2025. We’ll be taking pre-orders of the book from now until the show. We’ll start shipping the books afterward. Pre-order the book here and at our upcoming events.

We’ll be exhibiting with our friends at the the Japanese American National Museum (JANM) at the MOONEYES Open House on Saturday, 7/12/2025. They will be promoting their landmark exhibit, “Cruising J-Town: Behind the Wheel of the Nikkei Community,” which will open on 7/31/2025 and run through 11/12/2025 at the beautiful ArtCenter College of Design / Peter & Merle Mullin Gallery in Pasadena. They just released their own companion book of the same name. Stop by our booth and learn more about both of our projects.

To learn more about “Craft of Speed”:
craftofspeed.com

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To learn more about the MOONEYES Open House:
https://www.craftofspeed.com/newsarchive/craft-of-speed-to-exhibit-at-the-mooneyes-open-house

To learn more about JANM’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit:
https://www.janm.org/exhibits/cruising-j-town

Movie still of MOONEYES from the “Craft of Speed” MOONEYES Documentary

“CRAFT OF SPEED” TO EXHIBIT AT THE MOONEYES OPEN HOUSE

July 02, 2025

The “Craft of Speed” MOONEYES Documentary will be exhibiting with our friends at the Japanese American National Museum at the MOONEYES Open House in Santa Fe Springs, California on Saturday, 7/12/2025.

Learn more about our film and pre-order our new “Craft of Speed” MOONEYES Photography Book. Find out about our upcoming cinema events in Hawaii and other exciting locations. And be a part of hot rod history with this momentous occasion.

The MOONEYES Open House is always a festive event as the car community gathers to celebrate at one of the oldest speed shops in the U.S. In fact, this year, MOONEYES celebrates its 75th anniversary—75 years of handcrafting speed equipment, supporting hot rodders and racers, and building global car and motorcycle culture.

In our documentary, the historic MOONEYES headquarters is a powerful character. It’s not only a historic place where Dean MOON founded MOONEYES but also a modern-day destination for international car and motorcycle enthusiasts. The MOON Tank, MOON Disc, MOON Fuel Block, and other famous speed parts are all handcrafted here. MOON Beam, the MOONEYES Dragster, the MOONLINER, and other celebrated MOON race cars were built here. Most of all, MOONEYES is a place of wonder that inspires others to build their own projects, participate in their own competitions, and pursue their own passions.

The Japanese American National Museum will be promoting their upcoming exhibit, “Cruising J-Town: Behind the Wheel of the Nikkei Community.” This landmark exhibit will open on 7/31/2025 and run through 11/12/2025 at the beautiful ArtCenter College of Design / Peter & Merle Mullin Gallery in Pasadena, California. Also, they just published their companion book of the same name.

As always, thank you to Shige Suganuma, Chico Kodama, and the entire MOONEYES team for your support of our project. Most of all, thank you to all the MOONEYES family, friends, and fans whom we have met at this and other events and who have become friends and supporters of our project.

MOONEYES OPEN HOUSE / “CRAFT OF SPEED” EXHIBITOR WITH JANM

MOONEYES
Santa Fe Springs, California

Saturday, 7/12/2025
9:00 a.m. - 3:00 p.m.

MOONEYES
10820 S. Norwalk Blvd.
Santa Fe Springs, CA 90670


Parking is on surrounding streets.

To learn more about the MOONEYES Open House:
mooneyesusa.com

To learn more about “Craft of Speed”:
craftofspeed.com

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit:
https://www.janm.org/exhibits/cruising-j-town

AAA_2271.jpg
AAA_2335.jpg
AAA_2337.jpg
AAA_2266.jpg
AAA_2261.jpg
AAA_2315.jpg
AAA_2298.jpg
IMG_7084.jpg
AAA_2330.jpg
AAA_2353.jpg
IMG_7090.jpg
IMG_7107.jpg
AAA_2358.jpg
IMG_7126.jpg
AAA_2271.jpg AAA_2335.jpg AAA_2337.jpg AAA_2266.jpg AAA_2261.jpg AAA_2315.jpg AAA_2298.jpg IMG_7084.jpg AAA_2330.jpg AAA_2353.jpg IMG_7090.jpg IMG_7107.jpg AAA_2358.jpg IMG_7126.jpg

THANK YOU TO EVERYONE WHO VISITED OUR “CRAFT OF SPEED” MOONEYES DOCUMENTARY / JAPANESE AMERICAN NATIONAL MUSEUM BOOTH AT ALL TOYOTAFEST!

June 29, 2025

Thank you to everyone who visited our “Craft of Speed” MOONEYES Documentary / Japanese American National Museum booth at All Toyotafest! It was a joy meeting everyone and sharing our film project and the museum’s upcoming exhibit, “Cruising J-Town: Behind the Wheel of the Nikkei Community.” We also enjoyed catching up with many of our sponsors and supporters, including Hagerty, Japanese Nostalgic Car, and the Petersen Automotive Museum.

Special thanks to Brian Karasawa for displaying his beautiful 1977 RA29 Toyota Celica Liftback. With its dazzling orange color and exceptional craftsmanship, it turned a lot of heads and attracted a lot of visitors. Brian is part of Shoreline Racing, a multigenerational club that started in the 1970s.

All Toyotafest and the related Japanese Classic Car Show are incredible events to preserve history, build culture, and enjoy community. The Japanese Classic Car Show, which celebrates its 20th anniversary, will take place on Saturday, 10/11/2025. Please save the date for this momentous occasion.

We’ll be exhibiting again with the Japanese American National Museum at the MOONEYES Open House on Saturday, 7/12/2025. Come celebrate MOONEYES’ 75th Anniversary and learn more about our film and “Cruising J-Town.”

“Cruising J-Town” will open on 7/31/2025 and run through 11/12/2025 at the Art Center College of Design / Peter & Merle Mullin Gallery. As one of the world’s leading automotive design programs, ArtCenter is the perfect location for this incredible exhibit.

Thank you to everyone who pre-ordered our “Craft of Speed” MOONEYES Photography Book. We deeply appreciate your support. Pre-order your copy here.

Thank you so much to All Toyotafest, the Toyota Owners and Restorers Club, the Japanese Classic Car Show, Brian Karasawa, the Japanese American National Museum, Oliver Wang, Sherrill Ingalls, the entire JANM team, Shige Suganuma, Chico Kodama, and the entire MOONEYES team for this wonderful opportunity to participate at your great event. Thank you to all our visitors.

To learn more about “Craft of Speed”:
craftofspeed.com

To learn more about the MOONEYES Open House:
https://www.craftofspeed.com/events

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

To learn more about “Cruising J-Town”:
https://www.janm.org/exhibits/cruising-j-town

ANNOUNCING THE “CRAFT OF SPEED” MOONEYES PHOTOGRAPHY BOOK

June 27, 2025

“Craft of Speed” is an extensive multimedia project about MOONEYES, a historic American speed parts company that has grown into an enduring international brand. This project encompasses a feature documentary, videos, cinema events, a documentary photography series, and now a photography book.

The “Craft of Speed” MOONEYES Photography Book documents the world of MOONEYES, which celebrates its 75th anniversary in 2025, from the famous MOONEYES headquarters in Santa Fe Springs, California to Shige Suganuma, the Owner of MOONEYES, conducting a test & tune of his MOONEYES Dragster at the beloved Irwindale Dragstrip in Irwindale, California to Chico Kodama, the President of MOONEYES USA, building and racing his new rear engine modified roadster at the epic Bonneville Salt Flats, Utah.

The photography is by photographer/filmmaker, Ming Lai, who spent four years documenting MOONEYES. The graphic design is by design director/graphic designer, Sven Igawa, who’s created brand identities and advertising campaigns for many national and international brands, including Crank Brothers, HBO, Icon Aircraft, Mountain Hardwear, PlayStation, Quiksilver, VF Corp, and Western Digital.

With 100 pages of timeless color and black-and-white photos*, the “Craft of Speed” MOONEYES Photography Book is a luxurious slow read of the fast world of MOONEYES. The book is dedicated to MOONEYES fans, hot rodders, racers, car & motorcycle culture lovers, craftspeople, and this incredible international community.

We’re currently designing the photography book and will publish it under our imprint, Humanist Films X Igawa Design. We plan to officially release the photography book at the MOONEYES Hot Rod Custom Show in Yokohama, Japan on Sunday, 12/7/2025. However, we’ll be showing previews of the photograph book at our upcoming events.

We’ll be accepting pre-orders of the photograph book from now until the MOONEYES Hot Rod Custom Show. We’ll start shipping the books after the show. Be one of the first to receive a copy of “Craft of Speed.”

craftofspeed.com

Photography by Ming Lai
Design by Sven Igawa
Publisher: Humanist Films X Igawa Design

8 inches X 10 inches*
Hard Cover*
100 Pages*
100 Images*
Published in 2025
ISBN TBA

*The book is still being designed, and its dimensions, cover, paper, page count, image selection, and graphic design may change.

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

SAVE THE DATE: MOONEYES HAWAII 2025 OHANA WEEKEND 8/23/2025 - 8/24/2025 / “CRAFT OF SPEED” MOONEYES DOCUMENTARY SCREENING 8/24/2025 / OAHU, HAWAII

June 19, 2025

On Saturday, 8/23/2025, MOONEYES Hawaii will be exhibiting at SPOCOM Hawaii, the largest car show in the state. Pinstriper “Wildman” and Imagineer emi will be joining the celebration. On Sunday, 8/24/2025, “Wildman” will be doing an exciting pinstriping demo starting in the morning, and then, there will be a screening of the award-winning “Craft of Speed” MOONEYES Documentary in the afternoon. Enjoy an entire weekend of family, community, and aloha. Stay tuned for more details.



MOONEYES HAWAII 2025 OHANA WEEKEND
Oahu, Hawaii



Saturday, 8/23/2025
4:00 p.m. - 10:00 p.m. MOONEYES Hawaii Exhibitor at SPOCOM Hawaii / “Wildman” Display at the Art of Pintstriping

Blaisdell Exhibition Hall
777 Ward Avenue
Honolulu, HI 96814


To buy tickets to SPOCOM Hawaii:
https://spocomusa.com/spocom-hawaii/



Sunday, 8/24/2025

9:00 a.m. - 3:00 p.m. “Wildman” Pinstriping Demonstration / Museum Visit / Island Hot Rods Display / Raffle Giveaways / Food Trucks
3:00 p.m. - 5:00 p.m. “Craft of Speed” MOONEYES Documentary Screening / Discussion with Filmmakers / Meet & Greet with MOONEYES Owner Shige Suganuma and MOONEYES President USA Chico Kodama / “Craft of Speed” Photography Book Preview

Bob Bosley Museum
899 Waimanu St.
Honolulu, HI 96813


Parking is on surrounding streets.

To buy tickets to the “Craft of Speed” MOONEYES Documentary screening:
TBA



To learn more about MOONEYES Hawaii 2025 Ohana Weekend:
https://www.mooneyeshawaii.com/s-projects-basic?fbclid=PAQ0xDSwLZijxleHRuA2FlbQIxMQABp4buVibUfSd2hJnPnHi8gmFq11HnzJm6yTLc1CY81yfgXavj61VdpE5qsz-p_aem_g5qqUErkzukmz9yYZyjz1g

To pre-order the “Craft of Speed” MOONEYES Photography Book:
https://www.craftofspeed.com/store/photographybook

“CRAFT OF SPEED” TO EXHIBIT AT THE 29TH ANNUAL ALL TOYOTAFEST

June 17, 2025

The “Craft of Speed” MOONEYES Documentary will be exhibiting at the 29th Annual All Toyotafest on Saturday, 6/28/2025 at Marina Glen Park in Long Beach, California. Our booth is located next to the MOONEYES booth.

Learn more about our feature documentary about MOONEYES. Find out about our upcoming cinema events and multimedia projects. And celebrate with this incredible car community.

Because we love Toyotas, from classic to modern ones, we’re very excited to participate in the long-running All Toyotafest. The organizers also put on the popular Japanese Classic Car Show, which is about to celebrate their 20th anniversary on Saturday, 10/11/2025. To honor their important work in preserving automotive history and promoting international car culture, we featured them in our documentary.

We’ll be exhibiting with our friends at the Japanese American National Museum, who will be promoting their upcoming exhibit, “Cruising J-Town: Behind the Wheel of the Nikkei Community.” This landmark exhibit will open on 7/31/2025 and run through 11/12/2025 at the beautiful ArtCenter College of Design / Peter & Merle Mullin Gallery in Pasadena, California.

Thank you so much to Terry & Koji Yamaguchi, All Toyotafest, the Toyota Owners & Restorers Club, and the Japanese Classic Car Show for this wonderful opportunity to participate in your exciting event. Thank you to our friends at the Japanese American National Museum for exhibiting with us.

29TH ANNUAL ALL TOYOTAFEST / ‘‘CRAFT OF SPEED” EXHIBITOR WITH JANM

ALL TOYOTAFEST
Long Beach, California

Saturday, 6/28/2025
9:00 a.m. - 3:00 p.m.

Marina Green Park
386 E. Shoreline Dr.
Long Beach, CA 90802


Parking is across the street and surrounding lots.

To learn more about All Toyotafest:
https://toyotaclub.org/

To buy tickets:
https://torc.ticketspice.com/29th-annual-all-toyotafest

To learn more about “Craft of Speed”:
craftofspeed.com

To learn more about the Japanese American National Museum’s “Cruising J-Town: Behind the Wheel of the Nikkei Community” Exhibit:
https://www.janm.org/exhibits/cruising-j-town

Prev / Next